Creating a Successful Travel Instagram

By: | July 26, 2019
Topics: Life Skills, Travel Skills
Instagram is a great way to connect with like-minded people and share your own journey. Breaking into a space as saturated as travel content can be hard, but if you're dedicated, you can make it happen!

One of the easiest ways to keep your friends and family updated on your adventures is by sharing with everyone at once on social media. Why not take it a step further and inspire people you don’t even know to set off on a journey? Getting thousands of followers may take a bit more work than just posting pictures every now and then, so here’s a few tips to keep in mind.

  1. Set up your profile. Choose a name that’s easy to understand and search for, whether it be your real name or a fun moniker that’s relevant to the pictures you’ll be posting. Add a short description that explains who you are or what you do, and make sure that your profile is on public for maximum interaction! Of course, be sure to take precaution on any public profile: don’t share details that are too personal and don’t post anything you wouldn’t want a parent, boss, or teacher to see.winterline, gap year, instagram
  2. You don’t need an expensive camera to take good pictures, but make sure that your photos are good quality. Smartphone cameras are usually pretty reliable, and there are countless apps you can use to make your images pop. Make sure to post pictures that are visually intriguing and unique.winterline, gap year, instagram
  3. Build your aesthetic. Do you want to focus on global food? Architecture? Local people you meet while traveling? Of course, you can have a general travel profile as long as your photos all have a cohesive thread.
  4. Interact with your followers. Start your network by reaching out to friends, and friends of friends. Promote your Instagram on other social networks. Use a few, relevant hashtags that speak to your target audience. Follow similar accounts, and follow their followers, as well. This will likely inspire them to check out your profile. But don’t just be a ghost follower. Like people’s photos, comment on them, and respond to any comments they leave you. Build a relationship with your followers to keep them engaged.
  5. Don’t post too often or too little. You don’t want to clog the feed of your followers or they may get annoyed. However, post too scarcely and your followers may forget about you or unfollow. Consistency is key.
  6. Think about your caption, and make it relevant to the photo. Describe your experiences, or use a quote that sums it up. Hone your storytelling skills; nothing draws in an audience more than the combination of a stunning photo and an intriguing story.winterline, gap year, vacation
  7. Tag your location and any accounts relevant to the photo. For example, if you’re posting a photo of your food, set the location as the restaurant and tag them in the actual photo. This satisfies the curiosity of your followers and allows them to use your account as a reference for their own travels. This also increases the chance that the restaurant may repost your photo or interact with you, so their own followers will become aware of your account, too.

    winterline, gap year, cambodia
    Taking in the waterfall | Photo By: Abby Dulin

Want to see how we do it? Be sure to follow our Instagram account to keep up with Winterline’s adventures!


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